Sign up for our daily newsletterEmail addressSign upI would like to subscribe to The Points Guy newsletters and special email promotions. The Points Guy will not share or sell your email. See privacy policy.British Airways is offering new members to its Executive Club frequent flyer program 5,500 Avios for joining by the end of today, September 30, 2013, and crediting either a recent British Airways or Open Skies flight or one taken by October 31, 2013, to their new account. You can register for the bonus and enroll here.Because British Airways’ Avios program is distance-based, you only need 4,500 Avios to redeem an award ticket on a flight that’s less than 600 miles, such as from New York to Montreal aboard American. For example, this flight at the end of the week, which only requires 4,500 Avios and $2.50 (because BA doesn’t charge last-minute award booking fees):But would cost you $529 to book:So that 5,500 Avios bonus could hold some real value depending on how you redeem them.Hat tip: Frugal Travel Guy.[card card-name=‘British Airways Visa Signature® Card’ card-id=‘22129607’ type=‘javascript’ bullet-id=‘1’]