British Airways Ceo Doubles Down On Executive Club And Avios Changes
In late 2016, TPG sat down with new British Airways CEO Alex Cruz. In the interview, Cruz talked about how he wanted to change British Airways Executive Club system to a revenue based program. Essentially meaning that mileage earning would be based on the amount paid for the ticket, Avios would have a fixed value, and that there would be an elimination of an award chart.Now, Cruz is doubling down on that in a recent interview with The South China Morning Post....