British Airways Avios Program Worse Than I Expected
I know many of you were waiting for me to comment on yesterday’s launch of British Airways’ new Avios program. However, I wanted to give them a day to launch and then respond to any customer concerns before making any judgement.Unfortunately, they confirmed yesterday that Avios will be more confusing and less valuable than Executive Club - at least for most redemptions beginning in North America.My main gripes with the new program:1) The award pricing is now by sector, thus eliminating free connections and stopovers, which used to be a huge perk of Executive Club....